THE POLLS ARE OPEN! | About the Station | CW11 New York

THE POLLS ARE OPEN!

CW11 and Pepsi Battle of the Bands Contest In conjunction with the John Lennon Educational Tour Bus Voting begins November 7

New York, NY – November 7, 2007 – The polls are open! Vote now for your favorite band in the CW11 & Pepsi 2007 Battle of the Bands Contest in conjunction with the John Lennon Educational Tour Bus. CW11/WPIX, Tribune Broadcasting's CW affiliate in New York and Pepsi want to give one lucky band the chance to get out of the garage and into the spotlight. A local music competition, the CW11 & Pepsi Battle of the Bands Contest will showcase the best unsigned bands in the Tri-State area.

In a contest that began last month, unsigned bands from New York, New Jersey and Connecticut uploaded their band information and original song on CW11's website: www.cw11.com/battleofthebands and an in-house jury culled 11 semi-finalists from the submissions.

Today, the polls open and viewers have the opportunity to vote for their favorite band on www.cw11.com/battleofthebands through November 20th.

On Wednesday, November 21st, the band with the most votes will be named the winner of the CW11 & Pepsi Battle of the Bands Contest on "The CW11 Morning News." On Friday, November 23rd,the winning band will play live on "The CW11 Morning News." In addition to a live performance on "The CW11 Morning News," the CW11 & Pepsi Battle of the Bands Contest winner will receive a professional recording session on board the John Lennon Educational Tour Bus, a non-profit mobile audio and video recording studio; and an automatic entry into the John Lennon Songwriting Contest, an annual international contest open to amateur and professional songwriters.

The winning band will also receive a prize package of equipment valued at $5,000. The package includes: a Godin Guitar, Ableton Live 6 music program, duplication of the band's CD in the form of 1000 CDs and jackets from Discmakers, a Roland Micro Cube amplifier, Apple iPod Shuffles, Apple Logic Pro 8, 10 Sets of Elixir Guitar Strings, a PropellerHead Reason music program, a Sibelius 4 music notation program, a Purevolume.com Pro Account, a Maxell Prize Pack of CDs, DVDs with iPod accessories and a copy of "Come Together The Official JLETB Guide to Music and Video."

CW11 & Pepsi Battle of the Bands Contest timeline: Wednesday, 11/7 --Tuesday,11/20 -- Public voting period Wednesday, 11/21-- Winner announced on "CW11 Morning News" Friday,11/23 -- Winning band performs live on "CW11 Morning News"

The New York area has thousands of bands seeking the spotlight; the CW11, Pepsi and the John Lennon Educational Tour Bus are working in tandem to discover the next local music sensation. Log on to cw11.com for complete contest details.

ABOUT THE CW11/WPIX New York's CW11 (WPIX-TV Channel 11), is the flagship station of The CW Television Network. Founded in 1948 and owned by Tribune Broadcasting, a division of the Tribune Company, WPIX has long been regarded as a groundbreaking station in New York. In September 2006, WPIX became The CW11, and its successful Network programming, award winning news, extensive library of hit movies, first-run programs, off-network sitcom favorites, quality children's programming and public affairs shows, as well as outstanding event coverage, have contributed to the station's success. The CW11 has earned over 160 Emmy Awards, including multiple Emmy Awards for Outstanding Morning News Program and Outstanding Newscast. The station has been honored with numerous other awards for excellence in reporting, news coverage, public affairs, specials and features. In addition, The CW11 has been the official broadcast home of the New York Mets since 1999. www.cw11.com

ABOUT PEPSI-COLA NORTH AMERICA Purchase, N.Y.-based Pepsi-Cola North America (www.pepsi.com) is the refreshment beverage unit of PepsiCo, Inc., in the United States and Canada. Its U.S. brands include Pepsi, Mountain Dew, Aquafina, Sierra Mist, IZZE, SoBe, Mug, Tropicana Twister Soda, Tropicana Juice Drinks, Dole and Ocean Spray single-serve juices. The company also makes and markets North America's best-selling ready-to-drink iced teas and coffees, respectively, via joint ventures with Lipton and Starbucks.

ABOUT THE JOHN LENNON EDUCATIONAL TOUR BUS (www.lennonbus.org): The John Lennon Educational Tour Bus is a non-profit state-of-the-art mobile recording and multimedia studio that provides music and video education programs for young people. In its 10th year of touring, the endeavor is an offshoot of the John Lennon Songwriting Contest, which is dedicated to providing opportunities for both professional and amateur songwriters around the world. The Bus travels across America year-round, providing visitors with free, hands-on experiences using the latest audio and video technology, gear and products. The Bus, a 501(c)(3) venture, is made possible through the generosity of sponsors including Maxell Corporation, Apple, NAMM, Roland, Godin Guitars, Sibelius, Ableton, Elixir Strings, Edirol by Roland, Full Sail, Virb.com, Audio-Technica, Disc Makers, Sonicbids, Ultrasone, Propellerhead, Digidesign, Antares, Bogen Imaging, Spectrasonics, Music Player Network, Neutrik, Aphex Systems, Glyph Technologies, Musiciansfriend.com, Stanton, IK Multimedia, McDSP, SKB, Native Instruments, and Gretsch Drums. The John Lennon Songwriting Contest and Educational Tour Bus are made possible by an agreement with Yoko Ono Lennon.